A lot of people, including myself, don't like to contact advertisers because they might see it as spam, the reality is if you contact advertisers that you think would benefit from your site, they will be more than happy to look over what you propose.
I have been doing this for WebmasterForums.net and DeuceAce.com and its working amazingly well! My ad revenue is up a lot more than normal and most of it is from the companies I have contacted.
I selected companies that would be targeting the demographic of visitors that would be on the sites and send an email telling them a bit about the site, how they could benefit being a sponsor and the cost.
I got a great response from most companies and only one replied asking not to contact them, I know some don't like it but think about it, would you be annoyed if someone sent you an email if you own a large site/company and offered a great deal? I know I wouldn't and everyone else I contacted didn't.
I offered package deals so they got as much exposure as I could give, one space for their ad wherever I already have advertising on the site plus including their company/site info in the community newsletters.
I did it because my earnings were down a bit in Feb over Jan because I didn't go out and try get advertisers really, that's a big mistake.
Getting advertisers is just as important as improving your site I think, they pay for anything that needs done, and you can't live off money you don't earn.
I will post my earnings at the end of this month and I am hoping it will be a nice increase :)
Go contact people you think would be interested in what you have to offer!
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