I have done a lot of work on my sites in the last 3-4 months to try get them ready for a good level of traffic, i.e. to start large advertising campaigns.
I think AllDotNet is at that level now, I have changed a lot and the site seems solid, I think if I can get more traffic I wont have a lot of extra work and the revenue will be better.
My other sites still aren't ready I don't think, I think DeuceAce is close enough, its basic but its still serves its purpose.
WebmasterForums on the other hand needs quite a bit of work I think, I have a lot of plans but just don't have the time to work on them.
Now you might be asking why I'm starting a new project if I don't have time for my current sites...Well once the new project is setup it will be very minimal work, it wont need a lot of updates so I don't mind.
Now....What are my plans for increasing traffic?
AllDotNet.com
I have two markets to target with AllDotNet, my general directory.
The site is large enough to give good results to visitors searching for sites with over 12,000 sites currently listed so I would like to advertise general web users and market on the fact that sites in the AllDotNet directory have been manually approved and reviewed before being listed, unlike the major search engines that can often give a lot of results that don't include sites they want.
I need to come up with more selling points for this market...have any ideas? Post a comment :)
The other market is site owners to get their sites listed, this is where I make most of my revenue from but I am still going to advertise 50% of my budget on it.
I want to sell on the strong points that AllDotNet is established, (Over a year old now!) and their money is well spent as they know we will be around for long to come.
The directory is also very large and it does attract a lot of general visitors searching for sites.
The other factor is I charge a LOT less than most premium directories the same size, I only charge $4.95 for permanent submission and permanent featured links (Above all others in the same category) for $19.95.
I think I have good selling points to both markets so now I just have to find some good sites to advertise on!
DeuceAce.com
I only have one market I want to advertise to, poker players!
This one is very simple, I have advertising space covered really so I just want to get the general traffic levels up, I am going to advertise on other poker related sites, poker directories and if possible buy signature space of people that post in other poker or gambling forums.
I want to get some other ideas though, maybe try get some pro players to come on and answer questions from the members, do a partnership with some rooms to get good deals for my members and a few other things.
Again, if anyone has any ideas, post a comment and let me know!
WebmasterForums.NET
I just started paying for posters on WebmasterForums.net
I'm not going to get a lot, its just to spark a bit of interest.
I have done it in the past and it can work well but you have to have people that are interested in the subject, not just people that are trying to get a few extra bucks..
I don't think webmasterforums is ready for a large advertising campaign, it needs to get more active members, some more sections added to the site and a few other things.
I think I will be working on it for at least another 2 weeks before I start anything big.
I'm still losing money on the forum every month, I really want to get a sponsor that will sponsor the site long term - If anyone is interested in this please let me know!
No comments:
Post a Comment